Engaging your audience with new media tools: grow your circle organically

More and more often, we get questions from our clients asking us how they should use social media to widen the reach of their organization. Samara is a non-profit dedicated to strengthening the culture of public service in Canada (http://www.samaracanada.com). We built their public website and it's really neat how Alison Loat, Co-founder and Executive Director of Samara, has managed to drive a steady amount of traffic to her site. By using a variety of readily available new media tools, she has been able to engage her audience with a simple and intuitive strategy.

In this multi-part interview, Scott Snowden, Partner at Trioro, chats with Alison about how she uses social media to spread the message of her organization. In this series, we highlight how she does what she does - the tools she uses, type of content, frequency of posting, traffic measurement, and how offline efforts go hand-in-hand with online efforts. As Alison says, it's important first engage the group that's interested in what you're doing, and then slowly build your way out.


Part 1 - Samara and Social Media



Part 2 - Social Media Toolkit - Personal vs Organizational




We believe the same lessons apply to for-profit businesses because it takes time and effort to build a brand and create loyal customers, who will in-turn spread your message for you. It's important not to get overwhelmed and to understand that this is an organic process. We hope you will find this series of videos a useful starting point in creating or adapting your social media strategy.