Navigating through technology clutter

At every turn, it seems there is a new technology product claiming it can, as if magically, connect you to your audience and improve your business. All too often, we come across businesses where these promises have rung hollow (a little too often lately, which is why I am writing this post). For example, we’ve recently come across businesses with content management systems that allow them change content, but cannot be configured to work well with their content creation processes, and with forums that help manage and moderate many conversations but are not flexible to allow the customized design necessary for that businesses brand. This is not to say technology product developers are incompetent or most of the products are useless, far from it – there are a lot of great technology products out there.

The point is that it takes the combination of business understanding and technical understanding to make a proper fit between your business and the right technology, and all too often technology providers simply try to fit the business to their technology, rather than the other way around. They do this for a reason; they own a pre-developed technology that they want to sell you.

As an internet technology agency, Trioro takes the opposite approach. We have skilled business resources that learn about your business first, and then find the right technology to fit with your strategies and goals – even if it has been developed by someone else.

The POST approach: Where Internet Technology Agencies fit in

POST is a simple approach invented by Josh Bernoff and Charlene Li from Forester Research to help people step back from the dizzying social technology buzz, and get back to the basics of figuring out what they want to accomplish. It’s an approach that has been getting a lot of attention.

The POST approach (Learn More):

Source: Forrester Research

An Internet Technology Agency, like Trioro, typically enters into this method at the strategy stage. Once people and objectives are defined, the process of collaborating with the client on strategy and then delivering the technology becomes more effective.

Actually the Trioro process has always been centered on this fundamental idea, our terms are slightly different, we use “user experience” and “business goals”, but it is the same thing. We put the people and objectives at the center of our process to collaborate, create, and connect.