Trioro in the news

Yesterday ConnectIt news ran an article about our work to build Sweetspot.ca a robust custom content management system on a .Net platform. Check it out.

Navigating through technology clutter

At every turn, it seems there is a new technology product claiming it can, as if magically, connect you to your audience and improve your business. All too often, we come across businesses where these promises have rung hollow (a little too often lately, which is why I am writing this post). For example, we’ve recently come across businesses with content management systems that allow them change content, but cannot be configured to work well with their content creation processes, and with forums that help manage and moderate many conversations but are not flexible to allow the customized design necessary for that businesses brand. This is not to say technology product developers are incompetent or most of the products are useless, far from it – there are a lot of great technology products out there.

The point is that it takes the combination of business understanding and technical understanding to make a proper fit between your business and the right technology, and all too often technology providers simply try to fit the business to their technology, rather than the other way around. They do this for a reason; they own a pre-developed technology that they want to sell you.

As an internet technology agency, Trioro takes the opposite approach. We have skilled business resources that learn about your business first, and then find the right technology to fit with your strategies and goals – even if it has been developed by someone else.

The POST approach: Where Internet Technology Agencies fit in

POST is a simple approach invented by Josh Bernoff and Charlene Li from Forester Research to help people step back from the dizzying social technology buzz, and get back to the basics of figuring out what they want to accomplish. It’s an approach that has been getting a lot of attention.

The POST approach (Learn More):

Source: Forrester Research

An Internet Technology Agency, like Trioro, typically enters into this method at the strategy stage. Once people and objectives are defined, the process of collaborating with the client on strategy and then delivering the technology becomes more effective.

Actually the Trioro process has always been centered on this fundamental idea, our terms are slightly different, we use “user experience” and “business goals”, but it is the same thing. We put the people and objectives at the center of our process to collaborate, create, and connect.

What is an Internet Technology Agency?

With the rapidly changing world of internet technology - from Facebook applications, eco-calculators, voting platforms, to blogs, music sharing, online stores and online communities - the possibilities are limitless. Because of the opportunity for infinite permutations and combinations, turning internet technologies into useful and engaging experiences has become just as much an art as it is a science.

This is the core of an Internet Technology Agency.

Like advertising, marketing, or public relations agencies, creativity and a focus on the consumer is paramount. However, unlike these other agencies who’s end product is made up of spoken and written words, colours, images, song and dance, and human action; an Internet Technology Agency’s end product is made up of computer code, databases, existing software products and services, automated processes, mobile devices, and computers.

At Trioro we develop, assemble, and orchestrate a huge variety of internet technology into engaging and useful consumer experiences customized to meet the client’s business goals. At the same time, these experiences enable words, colours, images, song and dance, and human action to come to life through the technology.

This explains why, for Trioro, partnerships with marketing and public relations agencies are a natural fit – our creative expertise just mesh!

Own your niches

Advertising Age recently ran a story about Purina’s jump into the role of curator for pet enthusiasts with its website www.petcharts.purina.com :

Purina Joins Pack of Marketers Turned Content Aggregators (if you aren’t an AdAge member, articles become unavailable after about a week)

The site is a good example of using technology to make the job of gathering, selecting, and publishing relevant content easier. The technology has enabled Purina to provide a valuable resource to their target – pet enthusiasts – in an efficient and effective way.

In the future, more and more brands are going to try to claim the curator role in the niches that make up their target market. Will you be next?

If you look at the niche communities that make up your target market, is the thought of owning them overwhelming? You know you have the insight to select relevant content, and the skill to craft complementary brand messages and programs, but how would you execute it?

As an Internet Technology Agency, Trioro is here to help you execute. We find the most effective technology for your goals and develop engaging easy-to-use online experiences for your audience – own your niches, and leave the technical details to us.