Engaging your audience with new media tools: grow your circle organically

More and more often, we get questions from our clients asking us how they should use social media to widen the reach of their organization. Samara is a non-profit dedicated to strengthening the culture of public service in Canada (http://www.samaracanada.com). We built their public website and it's really neat how Alison Loat, Co-founder and Executive Director of Samara, has managed to drive a steady amount of traffic to her site. By using a variety of readily available new media tools, she has been able to engage her audience with a simple and intuitive strategy.

In this multi-part interview, Scott Snowden, Partner at Trioro, chats with Alison about how she uses social media to spread the message of her organization. In this series, we highlight how she does what she does - the tools she uses, type of content, frequency of posting, traffic measurement, and how offline efforts go hand-in-hand with online efforts. As Alison says, it's important first engage the group that's interested in what you're doing, and then slowly build your way out.


Part 1 - Samara and Social Media



Part 2 - Social Media Toolkit - Personal vs Organizational




We believe the same lessons apply to for-profit businesses because it takes time and effort to build a brand and create loyal customers, who will in-turn spread your message for you. It's important not to get overwhelmed and to understand that this is an organic process. We hope you will find this series of videos a useful starting point in creating or adapting your social media strategy.

Trioro in the community

Though a little different from what we usually blog about, we’re pretty proud of our involvement and support of local environmental organizations, so we wanted to share. The organizations listed below are doing great work to improve the state of the environment by educating, enabling, organizing, and encouraging our communities to take real actions - making a positive impact on the environment. Check them out:

Earth Day Canada

Earth Day Canada is a national environmental communications organization mandated to improve the state of the environment by empowering Canadians to achieve local solutions.

Our Power

Our Power is a voluntary organization, partnered with the Toronto Renewable Energy Co-op (TREC), whose mission is to promote and facilitate community-based sustainable energy projects.

Zerofootprint

Zerofootprint's mission is to empower individuals and communities to fight climate change in measurable and practical ways. Zerofootprint develops applications and initiatives to measure and manage carbon and ecological footprint for the purpose of reducing greenhouse gas emissions.