Web Design - the OXO test

“User-centered design” is often used to describe designing products and services from the consumer’s point of view, which is something we are very fond of here at Trioro.

Recently the User experience arts blog outlined the 4 criteria that OXO use to evaluate which consumer product ideas to commercialize. I think these criteria also work well to evaluate websites.

So does your website pass the OXO test?

• You must be able to understand what it does [or what type of information it contains] just by looking at it
• Knowing how to use it has to be obvious (no instructions!)
• It must be thought provoking
• It should warrant consistent use (not a use-once-and-put-away product)

Source Michael Grossman, User Experience Arts