Comparing auto manufacturers’ websites

J.D. Power and Associates recently ranked auto manufacturers’ Canadian websites. The ranking put Subaru first, Hyundai last, and Mini right in the middle. The ranking was based on a shopper survey which took into account four areas: information/content; ease of navigating; appearance; and speed of page load.

Take a look at these sites yourself, and see what you think.

www.subaru.ca

www.mini.ca

www.hyundaicanada.com

What I find particularly interesting is that with all the flashy bells-and-whistles that are included in the Mini site, it only ranks as average. I think this is partially a lesson in the effective use of motion and animation on websites, which many people have yet to learn.