Own your niches

Advertising Age recently ran a story about Purina’s jump into the role of curator for pet enthusiasts with its website www.petcharts.purina.com :

Purina Joins Pack of Marketers Turned Content Aggregators (if you aren’t an AdAge member, articles become unavailable after about a week)

The site is a good example of using technology to make the job of gathering, selecting, and publishing relevant content easier. The technology has enabled Purina to provide a valuable resource to their target – pet enthusiasts – in an efficient and effective way.

In the future, more and more brands are going to try to claim the curator role in the niches that make up their target market. Will you be next?

If you look at the niche communities that make up your target market, is the thought of owning them overwhelming? You know you have the insight to select relevant content, and the skill to craft complementary brand messages and programs, but how would you execute it?

As an Internet Technology Agency, Trioro is here to help you execute. We find the most effective technology for your goals and develop engaging easy-to-use online experiences for your audience – own your niches, and leave the technical details to us.