Earth Hour: A Positive Measure

I was watching CBC Sunday this week - the day after Earth Hour. The show featured a segment, "Was Earth Hour Worth It?" The debate centered around whether or not Earth Hour accomplished the goal of raising awareness about climate change. The dissenting opinion was that turning off our lights for an hour isn't really accomplishing anything. The gesture may even leave some people feeling that they've actually done something to directly result in solving the climate crisis.

Our Power is an initiative started in Toronto to enable neighbourhood groups to purchase renewable energy systems for their houses. As a collective, the process of making a significant purchasing decision is easier. There is also an increased benefit of having multiple houses reduce their environmental impact.

Trioro supports the Our Power website. The statistics for the Our Power website were quite encouraging this past weekend. The traffic was up 400% over any other weekend. Although Our Power has been busy raising awareness, there has been no recent event to directly result in this traffic spike. The increased traffic was very specific to Saturday and Sunday. Our Power also has no direct affiliation with Earth Hour or the WWF.

This increased traffic to the Our Power website came from people taking their own initiative to do more than just turn off the lights for one hour.

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