Accelerade Website

Match Marketing is one of North America's leading experiential marketing and sales service organizations, with a primary objective of matching brand partners to consumers at the Point of Connection.

Business Goals

Launch the Accelerade sports drink in Canada

Drive trial and awareness

Increase understanding of the science behind Accelerade

Approach / Features

Adapted and enhanced design from U.S. materials

Developed and implemented creative concept for sleek and user friendly product ordering section

Developed user and administrator interface for The Challenge, a promotional  contest that encourages athletes to share their Accelerade success story online, driving trial and  awareness of the brand

Designed Banner Ads and Email Alerts for promotion

Results

Exceeded client expectations – both Match Marketing and Cadbury Schweppes

Average user spends over 3 minutes on the site

Visit duration increased over 10% in the first two weeks of launching The Challenge Online